Pre-Production(Produce), Production (Direct), Post Production (Edit)
Burning Tree has a unique inpatient drug rehab and alcoholism treatment plan. As you can imagine this type of work can be extremely complicated and picking the perfect place for a loved one can be a difficult and emotional task as well. We wanted to make that process as easy as possible for a potential client. For this project we filmed 15 videos on-site at Burning Tree Ranch over the course of 3 days. These videos will function as marketing materials on Youtube but most importantly as a guide for a potential client to watch and learn more about Burning Tree as they navigate their website and get to know them on a more personal level. We want to help potential clients better understand Burning Tree's core beliefs, what they specifically have to offer, and if that/they are the perfect fit for them.
Produced, Directed, Edited
This is an example of a Three-Part Story we created for RECA.
The first video is the intro video. Our goal here is to describe the event to any newcomers while also getting the regulars excited about the new crop of talent this year.
Next, we create 5x hype videos which highlight the strengths and weaknesses of each particular fighter. These videos are played before each fight at the event to refresh and excite the audience.
The third video is a recap video of the event. This also serves as a recap but also an early promoting tool for the next years event.
These videos are all released directly on Facebook and shared amongst the RECA community with over 7K views in 2 weeks.